Interactive Advertising Bureau

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March 18, 2017
IAB Romania: Ad Blocking in Romania

The study shows how many ad blockers are installed in Romania and why Romanians are avoiding certain online advertising formats. […]

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March 16, 2017
Member infographic - AdRoll - 10 Mind Blowing Spend Trends This Mother’s Day

Mother, Mum, Mam, Mummy, no matter how you say it they’re pretty amazing. At AdRoll, they delved into the depths […]

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March 13, 2017
Member blog - IAB UK - Ad blocking: The truth is out there

I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]

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March 10, 2017
IAB Europe Metrics and KPIs survey – take part now!

Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]

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March 9, 2017
Member infographic - IAB Spain - Programmatic Ad Buying & Selling Ecosystem

IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & […]

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March 9, 2017
Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]

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March 9, 2017
“ePrivacy” and unintended consequences in the era of fake news

There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]

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March 2, 2017
IAB Europe Webinar Recording: Key Operational Considerations for Native Advertising and Content Marketing

You can watch the recording of the third webinar entitled Key Operational Considerations for Native Advertising and Content Marketing below. This […]

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March 1, 2017
Member report - IAB Italy - The State of Art of Adblocking in Italy

Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report or download it below.

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February 27, 2017
Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and Z

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses […]

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February 27, 2017
Member report - Turn - 2016 Agency Report: Bridging the Disconnect Between Creatives and Data

A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative […]

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February 24, 2017
Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content London, 23 February […]

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