Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when […]

The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; […]

Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]

Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]

The proportion of online display advertising blocked on the desktop is continuously decreasing: in the third quarter of this year, […]

An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]

In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital publishers. While advertisers are willing […]

This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over […]

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]

In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the […]

In a previous article, we talked about what a data strategy is and the key components to build for success. […]

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]