Interactive Advertising Bureau

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January 18, 2018
Index Exchange Renewed Mission

Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will […]

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January 18, 2018
IAB Europe Webinar: European Online Advertising Spend H1 2017 - Thursday 15 February 15.00 CET / 14.00 GMT

Thursday 15 February 15.00 CET / 14.00 GMT Register here Join this webinar to gain insight into the results of […]

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January 15, 2018
Interact 2018: Registration is now open. Take advantage of the Super Early Bird Pass!

We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018. In this time of […]

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January 14, 2018
A word from Nick Hiddleston, Chair of the Research Awards 2018 Jury

by Nick Hiddleston, Research Director, Zenith Media and Chair of the Research Awards 2018 Jury I am pleased to Chair the […]

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January 14, 2018
A word from Anna Lubowska, Chair of the MIXX Awards Europe 2018 jury

by Anna Lubowska, CEO GroupM Poland and Chair of the MIXX Awards Europe 2018 jury I am pleased to Chair […]

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January 11, 2018
Digital Measurement Priorities

by Tim Jones, Chair of IAB Europe Research Committee The opportunities to measure the success of advertising have grown considerably since […]

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January 5, 2018
IAB Europe Webinar Recording: GDPR Webinar Series III - Consent

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for […]

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January 5, 2018
IAB Europe Webinar Recording: GDPR Webinar Series IV - Consent Solution

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for […]

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December 18, 2017
Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants […]

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December 14, 2017
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zenith […]

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December 6, 2017
IAB Europe Webinar Recording: MIXX Awards Europe 2017 Winners - Delivering Efficient Digital Advertising Campaigns

This is the second of two webinars showcasing the winners of the MIXX Awards Europe 2017 which recognise and celebrate […]

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December 6, 2017
IAB Europe webinar recording (member only content): Transitioning to the New Ad Portfolio

The New Ad Portfolio, developed by the IAB Tech Lab, is a set of recommendations focusing on the reality of […]

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