Interactive Advertising Bureau

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February 23, 2018
OMD Turkey for Hewlett Packard

HP's Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital out-of-home […]

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February 15, 2018
IAB Europe Webinar Recording: European Online Advertising Spend H1 2017

  European digital advertising continues to experience double-digit growth; in the first half of 2017 it grew by 11.5% to […]

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February 6, 2018
IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018

  You can watch the recording of this event here. Following the success of the first Virtual Programmatic Day in […]

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February 4, 2018
IAB Europe Webinar: Building Transparency and Trust in the Digital Advertising Supply Chain - Wednesday 14 March 15.00 CET / 14.00 GMT

The recording of this webinar is available here. Wednesday 14 March 15.00 CET / 14.00 GMT Join this webinar in […]

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February 2, 2018
Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement

Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the ​Google Digital Workshop​. Designed as a one-stop shop for […]

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February 1, 2018
Disrupt. Adapt. Reinvent. – Early Bird Passes are now available for Interact 2018!

We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018. Digital is accepted as […]

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January 31, 2018
d3con 2018: The rise of AI in Digital Advertising

  With approximately 2,000 trade visitors, d3con is the largest conference in the programmatic advertising industry, and this year it’s […]

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January 29, 2018
Member report: FreeWheel - The European Video Measurement Matrix - A robust view of industry metrics

There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and […]

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January 24, 2018
IAB Europe infographic: Digital Advertising Supports Europe's Economy

Digital advertising is essential to the success of the European Digital Single Market. It has a key role in helping […]

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January 22, 2018
IAB Netherlands event: Friends of Search 2018: the best of edition!

Friends of Search 2018: the best of edition! Following four successful editions of Friends of Search it’s time for the […]

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January 18, 2018
Index Exchange Renewed Mission

Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will […]

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January 18, 2018
IAB Europe Webinar: European Online Advertising Spend H1 2017 - Thursday 15 February 15.00 CET / 14.00 GMT

Thursday 15 February 15.00 CET / 14.00 GMT Register here Join this webinar to gain insight into the results of […]

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