Interactive Advertising Bureau

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September 6, 2017
IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]

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September 6, 2017
Research Report: Europe online - an experience driven by advertising

The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries. They explored the types […]

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September 6, 2017
Research report: The economic value of data-driven advertising

The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help identify the role of data […]

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September 6, 2017
Research report: The economic contribution of online advertising in Europe

IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes to the EU. This provides […]

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September 6, 2017
Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]

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September 4, 2017
Evolution Lab 2017 by EACA

Description of the event Evolution Lab 2017 is an advertising agency gathering where national agency associations’ directors, international advertising and […]

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September 3, 2017
Member blog: IAB Denmark - Let’s raise the bar on ePrivacy

In a matter as important as our privacy in the digital environment, it is my hope that we begin to […]

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August 28, 2017
Member report: comScore - Top 10 Burning Issues in Digital

This report provides comScore's perspective on the most pressing topics, issues and trends that are changing the way media buyers […]

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August 24, 2017
Member blog: Improve Digital - Can programmatic actually be transparent? Three cornerstones of an accountable sell-side ad tech provider

The digital content industry has taken its head out of the sand when it comes to the transparency issues in […]

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August 10, 2017
IAB Europe Webinar: Research Awards Winners - Consumer Behaviour and Media Planning

Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning […]

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August 9, 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement […]

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August 9, 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement […]

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