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September 21, 2017
Video: The Privacy Debate – Preparing for GDPR: Embracing the inevitable regulations / dmexco 2017

On 13 September at #dmexco, IAB Europe CEO, Townsend Feehan hosted The Privacy Debate – Preparing for GDPR: Embracing the inevitable regulations […]

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September 20, 2017
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement

This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the […]

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September 20, 2017
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement

This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the […]

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September 19, 2017
Member report: FreeWheel - Defining a View - The Impact of Evolving Video Dynamics

Viewability is a crucial yet controversial digital advertising metric. It not only dominates the industry measurement agenda—the top priority for […]

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September 18, 2017
Annual European CEO Policy Fly-in on 25th – 26th September 2017

On the 25th and 26th September, IAB Europe will host its annual European CEO Policy Fly-in. The European CEO Policy […]

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September 17, 2017
IAB Europe's GDPR Compliance Primer

The GDPR Compliance Primer has been prepared by the members of the IAB Europe GDPR Implementation Working Group, under the […]

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September 13, 2017
Press Release: comScore Opens Global Access to Free Viewability Measurement

Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]

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September 12, 2017
IAB Europe Report: European Programmatic Market Sizing 2016

The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 […]

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September 12, 2017
IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]

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September 10, 2017
Webinar Series: Join to get an overview of what GDPR compliance means and how to get started

Join this webinar series to gain insights into the work of IAB Europe’s GDPR Implementation Group (GIG). After the 25th […]

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September 6, 2017
IAB Europe Report: Digital Measurement Priorities

IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media […]

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September 6, 2017
IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]

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