Interactive Advertising Bureau

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January 29, 2018
Member report: FreeWheel - The European Video Measurement Matrix - A robust view of industry metrics

There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and […]

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January 24, 2018
IAB Europe infographic: Digital Advertising Supports Europe's Economy

Digital advertising is essential to the success of the European Digital Single Market. It has a key role in helping […]

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January 22, 2018
IAB Netherlands event: Friends of Search 2018: the best of edition!

Friends of Search 2018: the best of edition! Following four successful editions of Friends of Search it’s time for the […]

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January 18, 2018
Index Exchange Renewed Mission

Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will […]

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January 18, 2018
IAB Europe Webinar: European Online Advertising Spend H1 2017 - Thursday 15 February 15.00 CET / 14.00 GMT

Thursday 15 February 15.00 CET / 14.00 GMT Register here Join this webinar to gain insight into the results of […]

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January 15, 2018
Interact 2018: Registration is now open. Take advantage of the Super Early Bird Pass!

We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018. In this time of […]

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January 14, 2018
A word from Nick Hiddleston, Chair of the Research Awards 2018 Jury

by Nick Hiddleston, Research Director, Zenith Media and Chair of the Research Awards 2018 Jury I am pleased to Chair the […]

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January 14, 2018
A word from Anna Lubowska, Chair of the MIXX Awards Europe 2018 jury

by Anna Lubowska, CEO GroupM Poland and Chair of the MIXX Awards Europe 2018 jury I am pleased to Chair […]

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January 11, 2018
Digital Measurement Priorities

by Tim Jones, Chair of IAB Europe Research Committee The opportunities to measure the success of advertising have grown considerably since […]

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January 5, 2018
IAB Europe Webinar Recording: GDPR Webinar Series III - Consent

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for […]

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January 5, 2018
IAB Europe Webinar Recording: GDPR Webinar Series IV - Consent Solution

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for […]

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December 18, 2017
Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants […]

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