Interactive Advertising Bureau

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November 26, 2018
IAB Europe White Paper: Programmatic Native Advertising

Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital […]

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November 23, 2018
IAB Europe Survey: What is driving digital video advertising adoption

Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video […]

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November 23, 2018
IAB Europe Webinar: European Viewability Initiative for publishers - Monday 10 December at 15.00 CET / 14.00 GMT

The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) recently published a press […]

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November 23, 2018
IAB Europe webinar recording: MIXX Awards Europe 2018 Winners - Delivering Effective Digital Advertising Campaigns

  This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 which recognise and celebrate the […]

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November 22, 2018
Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barriers […]

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November 22, 2018
BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with Audience Lists. Goals Drive FT […]

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November 21, 2018
IAB Europe Report: Human Capital in the Digital Environment 2018

The first edition of the IAB Europe Human Capital in the Digital Environment Report highlights a series of findings which […]

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November 21, 2018
IAB Europe Press Release: IAB Europe publishes first edition of the Human Capital in the Digital Environment Report

Brussels, 21 November 2018 – IAB Europe has today published the inaugural edition of the Human Capital in the Digital […]

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November 21, 2018
Member blog: Capital Communication

Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at […]

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November 21, 2018
The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]

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November 20, 2018
Member blog: Digital Measurement: An Underutilised Growth Enabler

Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the […]

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November 19, 2018
Member blog: Digital Business Transformation

Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]

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