Interactive Advertising Bureau

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June 5, 2018
IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]

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June 4, 2018
Interact 2018 -  TV vs. DIGITAL: Everything you always wanted to know but didn’t think you could ask.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Marta Sułkiewicz, Chief Sales […]

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June 3, 2018
Publishers are still in control of their product and business models

GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around […]

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June 3, 2018
Transparency & Consent Framework - Implementation training

Following up on the plenary session on IAB Europe’s Transparency & Consent Framework this training session presented by Matthias Matthiesen, […]

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May 30, 2018
Interact 2018 - Embracing an ever-changing future for digital advertising

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder, […]

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May 30, 2018
Interact 2018 - Advertising that works for everyone

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing […]

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May 30, 2018
Interact 2018 -  Interactive Video Engagement

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Luca Achille Sepe, Chief […]

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May 29, 2018
IAB Europe Webinar: Attitudes to Digital Video Advertising - Wednesday 13 June 16.00 CEST / 15.00 BST

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]

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May 29, 2018
The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring

A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or […]

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May 28, 2018
Interact 2018 - What Builds Brand Love

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, […]

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May 28, 2018
Interact 2018 - Quo vadis Italy? The concentration of online time spent and the rise of entertainment players are reshaping the Italian media landscape. Cross media measurement will drive future growth.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, […]

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May 28, 2018
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s attention.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global […]

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