This working paper on controller and processor definitions has been prepared by the members of the IAB Europe GDPR Implementation […]

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]

By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ad […]

This webinar aims to answer three vital questions tied to digital transformation: what it is, why it is important, and […]

Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater control, access to quality environments […]

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display advertising market […]

COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]

Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]

A LINK TO THE FULL JUDGEMENT CAN BE FOUND HERE Context The case arose around a dispute between the data […]

Watch this recording in which we share and explore the findings of the latest IAB Europe Digital Brand Advertising and […]

By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]