Interactive Advertising Bureau

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April 8, 2025
Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

IAB Europe’s latest consumer study offers fresh insights into how European consumers perceive online advertising, data privacy, and the value […]

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April 7, 2025
Alliance Digitale publishes Eco-Friendly Practices for Programmatic Media Buying: Carbon Efficiency Assessment

An Initiative for More Responsible Digital Advertising Alliance Digitale continues its commitment to more responsible digital advertising with the publication […]

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April 7, 2025
A Marketer's Guide to Chatbots and Agents: From Generative AI to ROI

Microsoft Advertising's guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new […]

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April 4, 2025
Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]

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April 3, 2025
[DK] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

Country: France About the Initiative BoursoBank is a pioneering and leading player in online banking and financial information. Its purpose […]

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April 3, 2025
Unlocking Clarity in Retail Media: IAB Europe’s Updated Glossary

With the Retail Media landscape constantly growing, a shared understanding of key concepts is essential in helping industry professionals to […]

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April 3, 2025
Introducing LEAF: Smart Solutions for Sustainable Digital Advertising

Sustainability is no longer a choice - it’s a necessity. As the digital advertising industry works toward reducing its environmental […]

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April 3, 2025
IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]

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April 2, 2025
Advertising Amidst Adversity: War Diaries from IAB Ukraine - The Night is Dark and Full of Terrors

Anastasiya Baydachenko, CEO of IAB Ukraine continues to share her firsthand experiences of navigating the digital advertising industry in Ukraine […]

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April 1, 2025
IAB Europe's Optimisation Over Reform Webinar

Be among the first to explore the insights from our latest consumer study, conducted in collaboration with Kantar Media: Optimisation […]

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March 27, 2025
[Watch on Demand] IAB Europe's The Great Debate: Sustainability

On 20th March, we hosted The Great Debate: Sustainability, bringing together industry leaders to discuss the digital advertising ecosystem’s role […]

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March 27, 2025
Post-Webinar Review: IAB Europe's The Great Debate: Sustainability

On the 20th March, IAB Europe’s The Great Debate: Sustainability brought together industry leaders for a lively discussion on the […]

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