Interactive Advertising Bureau

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July 28, 2022
Inspiring Dining Series: Amazon Ads and the Next Wave of Retail Media

8th September 2022 | 6 p.m. BST | Amazonico Restaurant, London UK retail media has been dominated by Amazon. And […]

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July 28, 2022
Fireside chat with Amazon DSP: How to Expand your Advertising Reach

10th August 2022 | 5 pm CET 74% of consumers begin their product searches on Amazon, which is just one […]

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July 27, 2022
Little Headhunters powered by LinkedIn - Publicis Worldwide Poland - Webinar Recording

Watch the third webinar in this exclusive MIXX Awards Europe 2022 Winners series here. This webinar dives deeper into the […]

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July 26, 2022
Samsung Ads TV Advertising Engagement Study Report

Technology has disrupted numerous areas of the advertising industry and the world of television is certainly no exception. With the […]

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July 25, 2022
Skai Unpack Prime Day 2022 (US vs EMEA)

This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]

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July 21, 2022
What's Happening in Commerce? With IAB Europe & TikTok

The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]

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July 21, 2022
The Rise of Social Commerce and How to Tap Into it with TikTok

The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]

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July 20, 2022
Bruketa&Zinc&Grey - AI Anxiety Meter - Webinar Recording

Watch the second webinar in this exclusive MIXX Awards Europe 2022 Winners series here. This webinar dives deeper into the […]

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July 20, 2022
IAB Europe's Guide to Identity: Technical Standards and Key Considerations

With third-party cookies and Android Advertising IDs (AAIDs) set to be phased out by Google, and Apple’s ID for Advertisers […]

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July 19, 2022
IAB Europe Supply Chain Transparency Guide - Updated in July 2022

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, […]

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July 18, 2022
IAB Europe Industry Insider with TikTok - Exploring Commerce: What's Happening on TikTok and Beyond

27th September | 16:00 CET - Register here! Join us as TikTok hosts a panel discussion with thought leaders from […]

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July 14, 2022
Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]

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