Interactive Advertising Bureau

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May 8, 2025
IAB Europe’s Pan-European Retail & Commerce Media Landscape

The Retail and Commerce Media ecosystem is rapidly expanding, with new players and platforms continuously entering the space. As this […]

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May 8, 2025
IAB Europe Retailer Digital Advertising Capability Map - Updated May 2025

Retail Media digital advertising investment in Europe is projected to reach €31 billion by 2028, highlighting the significant and growing […]

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May 6, 2025
Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!

The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]

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May 6, 2025
Swipefinder AB
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May 2, 2025
Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising

Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]

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May 2, 2025
[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]

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May 1, 2025
Target Better Inc
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May 1, 2025
101 Guidance for Retailers New to Retail Media - A Q&A with members of Our Retail & Commerce Media Committee 

As Retail Media cements its place as a core revenue stream for retailers and a must-have in brand marketing strategies, […]

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April 30, 2025
[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok

In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]

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April 30, 2025
Help Shape the Future of Retail Media in Europe: Share Your Insights Today

As Retail Media cements its role at the heart of digital advertising strategies, understanding how it's being adopted and where […]

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April 29, 2025
S8. Ep 1 - How Generative AI is Reshaping Digital Advertising

In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of […]

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April 29, 2025
Setting the Scene on Growth at Interact 2025: Be Among the First to Discover the Future of Digital Advertising Investment

As the digital advertising industry navigates rapid change, Interact 2025 promises to deliver the clarity and direction needed for the […]

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