Our Connected TV (CTV) Working Group’s 2026 predictions spotlight both the challenges and opportunities shaping CTV. To dive deeper, we’ve […]

On 27th November, digital advertising experts from all over Europe came together to celebrate the best of creativity and innovation […]

Brussels, Belgium, 27th November 2025 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]

On 26th November, we hosted the latest edition of our Virtual Programmatic Day, the largest virtual gathering dedicated to programmatic […]

Retail Media has entered a new phase, beyond scale alone. As brands and retailers look past surface-level performance indicators and […]

68% cite cross-platform data access as their top challengeOver 50% are testing or adopting Data Clean Rooms and Unified IDs […]

Our first pan-European report on the Adoption of Addressability & Measurement Solutions offers a clear view of how advertisers, agencies, […]

This guide draws on new research covering 10,000 consumers across the US and Europe and argues that Gen Z is […]