Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]

Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in […]

The year is just getting started, and we’re excited about what’s ahead. From February onwards, we’ll be bringing the industry […]

17th June | 12:00 CET – Register here Join us for the latest edition of State of the Nation with our Chief Economist, […]

18th March I 11:00 AM CET I Register here Join us to learn more about the IAB Europe Retail Media […]

While 2026 is already well underway, we wanted to take a moment to reflect on the great work achieved through […]

As Retail & Commerce Media continues to mature across Europe, 2026 is already shaping up to be a defining year […]

Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]

Originally published in April 2024, our Retail Media Measurement Standards have now been updated following a public comment period from […]

Traditional ad formats often don’t fit seamlessly within retail websites and apps, leading retailers and ad tech companies to create […]

Retail Media digital advertising investment in Europe is projected to reach €31 billion by 2028, highlighting the significant and growing influence […]