Interactive Advertising Bureau

Search Results

January 20, 2016
Improve Digital and German Publisher: Premium programmatic strategy

Get the slides here.

Read More
January 13, 2016
INTERACT 2016: 11-12 May 2016 - Lisbon, Portugal

For its 10th edition, Interact, IAB Europe's major annual industry event, is heading to Lisbon! Interact will take place at […]

Read More
January 8, 2016
OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Programmatic Advertising

This infographic was created in partnership with ExchangeWire. The findings are based on a survey of 183 digital marketing professionals […]

Read More
December 16, 2015
Data Protection deal is a setback for Europe's digital economy

The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]

Read More
December 15, 2015
IAB Europe EU Framework for Online Behavioural Advertising
Read More
December 14, 2015
IAB Europe position on a Digital Single Market strategy for Europe
Read More
December 14, 2015
IAB Europe response to the European Commission’s public consultation on Audiovisual Media Services Directive

The Interactive Advertising Bureau Europe (IAB Europe) welcomes the opportunity to provide feedback on the European Commission’s public consultation on […]

Read More
December 9, 2015
Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]

Read More
November 25, 2015
IAB Europe Position on The Proposed Trademark Directive and Regulation

The Internet offers greater choice and information about products for the benefits of consumers than were available previously. Consumers can easily […]

Read More
November 25, 2015
Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]

Read More
November 25, 2015
IAB Europe Report: How online advertising enables the digital economy of the future

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]

Read More
November 20, 2015
Toyota makes an online video campaign to increase awareness and purchase intent for Toyota’s hybrid cars

Get the slides here.

Read More
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram