Interactive Advertising Bureau

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March 9, 2016
A ‘DEAL’ for publishers to engage users on Ad blocking

IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up […]

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March 9, 2016
IAB Europe Website: How to create a Member login

Dear members, We are pleased to inform you that we have updated our website. This revamp ensures that the work […]

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March 8, 2016
Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]

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March 7, 2016
Member News: MiXX Awards Turkey 2015 winners announced!

IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]

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March 7, 2016
Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]

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March 4, 2016
IAB Europe webinar recordings: Programmatic sell-side and buy-side case studies

Drawing on some of the IAB Europe member case studies within the programmatic library the sell-side and buy-side webinars  showcase how […]

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March 3, 2016
European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 3

This is the third instalment of our blog series “European Education in figures - a broad overview of 2015 and […]

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March 3, 2016
Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

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March 3, 2016
Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]

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March 1, 2016
EDAA's OBA Self-Regulation Programme extends into Mobile

Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]

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March 1, 2016
Google: Native Ads on DoubleClick Boost Trovit’s Mobile CPMs

A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present […]

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March 1, 2016
Turn Infographic: Advertising to Millennials

Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up […]

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