Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]

The proportion of online display advertising blocked on the desktop is continuously decreasing: in the third quarter of this year, […]

An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]

In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital publishers. While advertisers are willing […]

This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over […]

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]

In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the […]

In a previous article, we talked about what a data strategy is and the key components to build for success. […]

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]

Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox.  Whilst consumers are […]

Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campaign […]

Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) Total Digital Adspend […]