Interactive Advertising Bureau

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February 28, 2018
Mike Wieland - IAB Switzerland Recommended

Mike Wieland, exe. Master of Marketing, NDS CRM FH, is founder of two companies in new media and online-marketing, today […]

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February 28, 2018
Member report: IAB Poland – Digital Ad Spend report Q3 2017

All digital advertising categories experienced growth up to Q3 2017 in Poland.  Find out more HERE and at: https://iabadex.pl

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February 28, 2018
Introduction to Programmatic Advertising Course

The fundamentals of Programmatic Advertising.

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February 27, 2018
Member report: OVK/BVDW - Digital Ad Spend in Germany 2017

Digital advertising grew by 8% in Germany in 2017 and a growth rate of 10% is expected for 2018. The […]

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February 26, 2018
Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience

Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with highly engaging and interactive features   […]

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February 23, 2018
IAB Europe webinar recording (member only content): Current status of programmatic across Europe

In this member-only webinar, a number of national market representatives provide an update on: • Key programmatic challenges • Programmatic […]

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February 23, 2018
Advertising industry takes joint stance on fake news and online disinformation

On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry have published an open letter […]

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February 23, 2018
Mindshare Turkey for MAC Cosmetics

As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campaign for […]

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February 23, 2018
OMD Turkey for Hewlett Packard

HP's Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital out-of-home […]

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February 15, 2018
IAB Europe Webinar Recording: European Online Advertising Spend H1 2017

  European digital advertising continues to experience double-digit growth; in the first half of 2017 it grew by 11.5% to […]

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February 6, 2018
IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018

  You can watch the recording of this event here. Following the success of the first Virtual Programmatic Day in […]

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February 4, 2018
IAB Europe Webinar: Building Transparency and Trust in the Digital Advertising Supply Chain - Wednesday 14 March 15.00 CET / 14.00 GMT

The recording of this webinar is available here. Wednesday 14 March 15.00 CET / 14.00 GMT Join this webinar in […]

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