Interactive Advertising Bureau

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June 21, 2018
Our video investigation of ePrivacy realities across Europe

Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]

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June 20, 2018
IAB Europe Webinar: European Digital Advertising Spend 2017 - Tuesday 3 July 15:00 CEST // 14:00 BST

WATCH THE RECORDING HERE Join this webinar to gain insight into the results of the AdEx Benchmark 2017 report, the […]

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June 17, 2018
IAB Europe webinar recording: Attitudes to Digital Video Advertising

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]

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June 11, 2018
IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]

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June 6, 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

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June 6, 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

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June 5, 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the need to align digital advertising […]

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June 5, 2018
IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]

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June 4, 2018
Interact 2018 -  TV vs. DIGITAL: Everything you always wanted to know but didn’t think you could ask.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Marta Sułkiewicz, Chief Sales […]

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June 3, 2018
Publishers are still in control of their product and business models

GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around […]

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June 3, 2018
Transparency & Consent Framework - Implementation training

Following up on the plenary session on IAB Europe’s Transparency & Consent Framework this training session presented by Matthias Matthiesen, […]

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May 30, 2018
Interact 2018 - Embracing an ever-changing future for digital advertising

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder, […]

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