I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, […]

The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digital advertising chain […]

Join this webinar to gain insight into best practice in consumer behaviour research and media planning from the winners of […]

Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which […]

This working paper on controller and processor definitions has been prepared by the members of the IAB Europe GDPR Implementation […]

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]

By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ad […]

This webinar aims to answer three vital questions tied to digital transformation: what it is, why it is important, and […]

Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater control, access to quality environments […]

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display advertising market […]

COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]