Interactive Advertising Bureau

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November 12, 2018
IAB Europe Press Release: Mobile Ad Spend Crosses €10bn Mark in First Half of 2018, Latest AdEx Benchmark Study Reveals

Brussels, 12 November 2018 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 […]

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November 8, 2018
IAB Europe Press Release: Global Network of IABs holds annual meetings as industry GDPR compliance standard reaches new milestones

        Brussels, London, 8 November 2018-- The global community of national IABs, the digital advertising industry’s leading […]

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November 8, 2018
Member blog: Understanding the needs of brands when it comes to programmatic

by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]

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November 8, 2018
Member report: IAB Spain Digital Ad Spend 2017

This study, which has been carried out annually by IAB Spain since 2002, has as its main objective to provide […]

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November 5, 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

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October 29, 2018
IAB Europe Webinar: MIXX Awards Europe 2018 Winners - Delivering Effective Digital Advertising Campaigns - Tuesday 20 November 15.00 CET

Join this webinar to see best practice examples of delivering effective digital advertising campaigns. This complimentary webinar will showcase some […]

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October 23, 2018
AppNexus for Schibsted

Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite AppNexus + Schibsted Case study from IAB Europe

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October 23, 2018
AppNexus for Axel Springer

Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights AppNexus + Axel Springer Case […]

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October 23, 2018
AppNexus for MiQ

AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus + MiQ Case Study from […]

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October 23, 2018
AppNexus for Xaxis

Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision Case Study from IAB Europe

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October 23, 2018
AppNexus for Tomorrow TTH

Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency AppNexus + Tomorrow TTH Case Study from IAB Europe

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October 23, 2018
IAB Forum

The IAB Forum, scheduled for 12 and 13 November at MiCo in Milan, is the most important Italian event in […]

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