The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half […]

IAB Europe has today launched a white paper to provide an overview of the status, key opportunities and challenges in […]

Brussels, 6 December - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is today launching a […]

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]

James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continually increasing[1], […]

Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  For years, full programmatic TV has […]

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]

Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising […]

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital […]

Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video […]