Interactive Advertising Bureau

Search Results

February 12, 2019
Member white paper: Cracking the Programmatic Conundrum

This white paper was originally published here. The paper looks at how broadcasters and pay TV operators have embraced automated technology […]

Read More
February 7, 2019
Interact 2019 - date and call for papers announced!

Add to CalendarIAB Europe, IAB Poland and the Programme Advisory Board of Interact 2019 are pleased to invite you to […]

Read More
February 7, 2019
IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies

IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market […]

Read More
February 7, 2019
Interact 2019 speakers wanted! IAB Europe announces call for papers

Europe’s Greatest Digital Minds Invited to Speak at IAB Europe’s Flagship Conference: Interact 2019 On 4-5 June in Warsaw, Poland, […]

Read More
January 30, 2019
Get your work recognised with a European award – IAB Europe MIXX and Research awards now open

Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the […]

Read More
January 29, 2019
Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]

Read More
January 28, 2019
IAB Europe statement on media reports on supplementary submissions to EU data protection authorities by Brave

Brussels, 28 January 2019 - We have taken note of media reports regarding an update to complaints made by ad-blocking […]

Read More
January 21, 2019
Member blog: The Evolution and Implementation of Header Bidding

It almost seems like an arms race to who is the most transparent in today’s programmatic ecosystem. What is really […]

Read More
January 15, 2019
Programmatic Pioneers Summit - 21 - 22 May, London

Agenda: https://bit.ly/2RkACZy Get Tickets: https://bit.ly/2RdNH6F Discount Code: PPSIAB20   Date & Location: 21 - 22 May, 2019. Twickenham Stadium, London […]

Read More
January 14, 2019
Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]

Read More
January 11, 2019
Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]

Read More
December 7, 2018
Member infographic: Redefining the value of native advertising

by Jordan Wisbey, Head of Native, Verizon Media The future Trends suggest native advertising will make up a whopping 52% […]

Read More
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram