Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]
In this week's member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS on Integral Ad Science’s (IAS) […]
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and […]
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
In July 2021, IAB Europe released its 'Guide to Contextual Advertising' to provide further education on alternatives to third-party cookies […]
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising 28th July, […]
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising 28th July, […]
