Interactive Advertising Bureau

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March 4, 2016
IAB Europe webinar recordings: Programmatic sell-side and buy-side case studies

Drawing on some of the IAB Europe member case studies within the programmatic library the sell-side and buy-side webinars  showcase how […]

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March 3, 2016
European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 3

This is the third instalment of our blog series “European Education in figures - a broad overview of 2015 and […]

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March 3, 2016
Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

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March 3, 2016
Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]

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March 1, 2016
EDAA's OBA Self-Regulation Programme extends into Mobile

Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]

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March 1, 2016
Google: Native Ads on DoubleClick Boost Trovit’s Mobile CPMs

A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present […]

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March 1, 2016
Turn Infographic: Advertising to Millennials

Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up […]

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March 1, 2016
Turn Report: Programmatic and Creativity

This report featuring Turn's Richard Robinson and digital leaders from brands and creative agencies explores the role of creative within […]

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March 1, 2016
Safe Harbor & Privacy Shield FAQ

IAB Europe has prepared FAQs providing an overview of the implications of the Court of Justice of the European Union […]

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February 25, 2016
Programmatic Future Trends Series: How will the skills shortage develop in 2016

In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

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February 25, 2016
Turn and Evans Cycles: Uncovering Audience Insights to Enhance Buyer Personas and Drive Sales

Read how Evans Cycles harnessed Turn’s data insights & programmatic technology to hone in on new audiences, improve ad performance […]

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February 23, 2016
I-COM Global Summit - 18-21 April 2016 - Seville, Spain

The I-COM Global Summit is the world's leading Marketing Data & Measurement Strategy event, where the who's who from Smart Data Marketing […]

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