Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person […]
Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person […]
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consumer insight capabilities […]
London, United Kingdom, 7 April 2016 - UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its […]
On April 15th, the European Commission officially closed its public consultation on the Intellectual Property Rights Enforcement Directive, most commonly known as […]
Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study […]
Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the […]
There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 […]
Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]
As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to characterize […]
Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will […]
Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the […]
Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of […]
