Interactive Advertising Bureau

IAB Europe’s Digital Dawn Podcast - Season 6, Episode 2 - Navigating Social Audience Measurement in Europe

Listen to the podcast here.

Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe. They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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