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In this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions team in Europe at TikTok. They talk about the wonderful world of TikTok and how this has evolved over the last 12 months, dive into creators, discussing what they are and how brands can use them and also explore the newly released Buyer's Guide to Creator Marketing on TikTok that was created in collaboration with IAB Europe.
The guide is designed to help buyers understand the opportunities that this new world of creator marketing brings. It provides definitions for creators and an overview of the landscape in Europe. It also offers a step-by-step guide and best practices for creator marketing campaigns to ensure they are optimised for success.