Another session recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing role of Travel Media within the wider Commerce Media ecosystem.
Yara Daher, Retail Media Consultant at IAB Europe, is joined by Bram Van Asperen, Senior Commercial Manager – Advertising at Booking.com, to discuss what’s driving the growth of Travel Media, how it differs from traditional Retail Media and the opportunities it presents for advertisers.
They explore the complexities of the travel customer journey, the importance of consistent measurement and industry standards, and how Travel Media can become a meaningful driver of growth for travel platforms and brands alike.
Want to explore the topic further?
Discover our draft Travel Media Measurement Addendum, which aims to establish greater consistency and transparency in how Travel Media performance is measured.
You can also read our blog post exploring Booking.com’s session at the Retail Media Impact Summit for further insights into the opportunities ahead here.
