IAB Europe's Retail Media Roundtable - How Data is the Difference between DOOH and In-Store Retail Media

In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.