IAB Europe's Retail Media Roundtable Podcast - How Brands Can Win with Data-Driven Campaigns

To kick off the new series our Industry Development & Insights Director, Marie-Clare Puffett sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn. Live at our Retail Media Impact Summit in Amsterdam they explore why Retail Media has become a cornerstone of the modern marketing mix. Discover how brands can drive measurable results through content, and data-driven campaigns, and gain practical insights into building impactful strategies that convert shoppers into loyal customers.