IAB Europe's Retail Media Roundtable - Clean Rooms & Commerce Media: The Next Frontier in Measurement

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why it’s transforming the marketing mix. They break down what sets it apart from Retail Media, why measurement matters more than ever, and how clean rooms are unlocking new insights between media exposure and real sales.

Expect practical examples, honest takes on industry challenges, and a glimpse into what’s next for data-driven Retail and Commerce Media.