In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC.
Together, they explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media. Max shares Albert Heijn’s journey toward certification and what it means for their partners and advertisers, while Andy gives a behind-the-scenes look at the audit process and how it sets clear standards for measurement.
About IAB Europe's Retail Media Certification Programme
The IAB Europe Retail Media Certification is an industry-recognised programme that rewards adherence to the IAB Europe measurement standards for on and off-site Retail Media campaigns. Find out more here.
