In this episode, Wayne Tassie, Chair of IAB Europe’s Programmatic Trading Committee, is joined by Gil Sommer, VP of Global Product at OpenX. Together, they delve into the latest trends and developments in the ad industry, discussing how it is preparing to address challenges such as cookie depreciation and exploring opportunities in supply-side curation.
*Please note this episode was recorded before Google's latest Privacy Sandbox announcement. Many Companies are continuing with privacy-first approaches despite cookies no longer being deprecated in Chrome.
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