Interactive Advertising Bureau

IAB Europe’s Policy Matters Podcast - Season 1, Episode 3 - Conversations for Change: EMFA with Nielsen and Kantar

Listen to the podcast here

In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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