IAB Europe talks to WARC about using digital advertising to deliver brand outcomes
Marie-Clare Puffett
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23/07/2020
WARC spoke to IAB Europe's Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance of digital media for delivering […]
Read More »Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors
Are you a vendor and want to know how to implement the TCF? Check Out Our Latest Blog Post Below! […]
Read More »New Member Research - Facebook's 'Global State of Small Business Report'
Small businesses are the heart of our communities – and they are the unsung heroes of the global economy. From […]
Read More »Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)
The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and […]
Read More »Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Marie-Clare Puffett
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10/07/2020
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are testing programmatic buying purely on […]
Read More »Member Guest Blog Post: Responsible Marketing with First-Party Data
Marie-Clare Puffett
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09/07/2020
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB Europe's Interact Online event on […]
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