“ePrivacy” and unintended consequences in the era of fake news
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]
Read More »Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]
Read More »New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced […]
Read More »Member blog - Meetrics - The importance of ad verification
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]
Read More »Member blog - Turn - Part 2: ‘The Why’ – Solving business needs and making the most from your 1st party data
In a previous article, we talked about what a data strategy is and the key components to build for success. […]
Read More »Digital video advertising trends show brands attuned to changing user behaviour across all devices
Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox. Whilst consumers are […]
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