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Member blog - IAB UK - Ad blocking: The truth is out there

Bjorn Bojen
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13/03/2017
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]
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“ePrivacy” and unintended consequences in the era of fake news

Bjorn Bojen
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09/03/2017
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]
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Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Bjorn Bojen
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22/02/2017
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]
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New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans

Bjorn Bojen
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17/02/2017
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced […]
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Member blog - Meetrics - The importance of ad verification

Bjorn Bojen
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02/02/2017
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]
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Member blog - Turn - Part 2: ‘The Why’ – Solving business needs and making the most from your 1st party data

Bjorn Bojen
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09/11/2016
In a previous article, we talked about what a data strategy is and the key components to build for success. […]
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