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Member blog - Integral Ad Science - Placing Viewability in the Context of Other Metrics

Bjorn Bojen
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01/05/2017
Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain […]
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Member blog - Xaxis - 5 tips on doing programmatic right

Bjorn Bojen
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01/05/2017
Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]
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Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

Bjorn Bojen
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11/04/2017
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]
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Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Bjorn Bojen
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09/04/2017
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]
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The advent of RTB

Bjorn Bojen
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03/04/2017
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]
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Member blog - Improve Digital - Capitalising on mobile video demand

Bjorn Bojen
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22/03/2017
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With audiences spending more time than […]
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