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GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers

Bjorn Bojen
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12/04/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
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Vendors and Consent Management Providers are invited to register to participate in IAB Europe's Transparency and Consent Framework

Bjorn Bojen
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11/04/2018
The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of […]
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Taking Back Control: What’s In It For Publishers

Bjorn Bojen
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09/04/2018
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]
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Member blog: The evolution of Programmatic TV Advertising

Bjorn Bojen
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09/04/2018
Programmatic advertising on addressable and Smart TVs is on the rise. We started to see TV Broadcasters start their addressable […]
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Transparency & Consent Framework - Keeping the ball rolling

Bjorn Bojen
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22/03/2018
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we […]
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IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment

Bjorn Bojen
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08/03/2018
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in […]
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