GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
Read More »Vendors and Consent Management Providers are invited to register to participate in IAB Europe's Transparency and Consent Framework
The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of […]
Read More »Taking Back Control: What’s In It For Publishers
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]
Read More »Member blog: The evolution of Programmatic TV Advertising
Programmatic advertising on addressable and Smart TVs is on the rise. We started to see TV Broadcasters start their addressable […]
Read More »Transparency & Consent Framework - Keeping the ball rolling
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we […]
Read More »IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in […]
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