Member blog - Improve Digital - Is the Programmatic Open Market Ready for Video Advertising?
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads […]
Read More »Member blog - AudienceScience - Protecting Your Brand Against Shady Media Placements in an Automated World
We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the […]
Read More »Member blog - AOL - All eyes on digital video
New advances in technology are contributing to the rise of digital video, according to AOL's new State of the Industry […]
Read More »Member blog - Integral Ad Science - Placing Viewability in the Context of Other Metrics
Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain […]
Read More »Member blog - Xaxis - 5 tips on doing programmatic right
Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]
Read More »Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]
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