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Member blog: Let’s get as excited about human intelligence as we do about AI

Bjorn Bojen
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03/09/2018
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]
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GDPR impact on Programmatic Trading blog series: GDPR three months on

Bjorn Bojen
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22/08/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
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Member blog: Digital Out of Home and OMD campaign for HP

Bjorn Bojen
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20/08/2018
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]
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Member blog: Quality and Viewability blog series: Viewability - a Publisher Perspective

Bjorn Bojen
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15/08/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
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The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
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26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]
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Member blog: How the industry is using KPIs and what needs to change

Bjorn Bojen
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26/06/2018
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experiences […]
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