Interactive Advertising Bureau

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IAB Europe GIG: Working Paper on Data Subject Requests

Bjorn Bojen
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18/09/2018
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]

IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model for advertiser programmatic buying and two thirds of display ad spend in Europe is now traded programmatically

Bjorn Bojen
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11/09/2018
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]

IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework

Bjorn Bojen
|
11/09/2018
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Bjorn Bojen
|
10/09/2018
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]

IAB Europe White Paper: Digital Advertising Effectiveness

Bjorn Bojen
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03/09/2018
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]

IAB Europe White Paper: Header Bidding and Auction Dynamics

Bjorn Bojen
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27/08/2018
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]

Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Bjorn Bojen
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13/08/2018
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath […]

IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules four months on

Bjorn Bojen
|
08/08/2018
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 - 10.15am on the Debate Stage […]

IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Bjorn Bojen
|
25/07/2018
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth […]
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