Interactive Advertising Bureau

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Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Bjorn Bojen
|
10/07/2018
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a pan-European survey to understand the […]

IAB Europe Survey: Human Capital in the Digital Environment 2018

Bjorn Bojen
|
10/07/2018
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, […]

Latest AdEx Benchmark Report Details strong Mobile Advertising Growth in 27 markets across Europe

Bjorn Bojen
|
27/06/2018
Brussels, 28 June 2017 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report […]

The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
|
26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]

Our video investigation of ePrivacy realities across Europe

Bjorn Bojen
|
21/06/2018
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]

IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Bjorn Bojen
|
11/06/2018
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
|
06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
|
06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Bjorn Bojen
|
05/06/2018
Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]
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