Interactive Advertising Bureau

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Announcing the New Co-Working Group Leads of Our AI Working Group

Lauren Wakefield
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12/12/2025
Since launching our newly formed Advertising & Media Committee earlier this year, we have been focused on bringing together experts […]

IAB Europe releases DSA Transparency Implementation Guidelines 1.2

Lauren Wakefield
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04/12/2025
Supporting Multilingual and Accessible DSA Transparency:Standard texts now available in 24 languages 4th December 2025, Brussels, Belgium - As part […]

Celebrating Creativity -  IAB Europe’s 2025 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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27/11/2025
Brussels, Belgium, 27th November 2025 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]

IAB Europe Releases New Study on the Adoption of Addressability and Measurement Solutions Across Europe

Lauren Wakefield
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26/11/2025
68% cite cross-platform data access as their top challengeOver 50% are testing or adopting Data Clean Rooms and Unified IDs […]

IAB Europe Sends Letter to the EDPB on the Initiative to Organise a Stakeholder Event on Anonymisation and Pseudonymisation Following the CJEU Ruling in EDPS v. SRB

Lauren Wakefield
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19/11/2025
Brussels, Belgium, 17th November 2025: IAB Europe - together with ACEA (European Automobile Manufacturers’ Association), Connect Europe, EACA (European Association […]

MIXX Awards Europe 2025 Shortlist Announced

Nicole Laleva
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17/11/2025
Recognising and celebrating Europe’s best digital advertising campaigns Winners Will be Announced on 27th November at IAB Europe’s Virtual MIXX […]

IAB Europe Responds to the EDPB Public Consultation on Draft Guidelines 3/2025 on the Interplay Between the DSA and the GDPR

Lauren Wakefield
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31/10/2025
Brussels, Belgium, 31st October 2025 – IAB Europe, together with Alliance Digitale, BVDW, IAB Italia, IAB Polska, IAB Spain, and […]

IAB Europe Submits Response to the European Commission’s Public Consultation on the Digital Fairness Act

Lauren Wakefield
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27/10/2025
Brussels, 27th October 2025 – On 23rd October, IAB Europe submitted its response to the European Commission’s public consultation on […]

IAB Europe Opens Public Comment on Updated Commerce Media Measurement Standards and New Flexible Ad Size Guidelines for Retail Media Networks

Lauren Wakefield
|
09/10/2025
9th October 2025, Brussels, Belgium - IAB Europe, the leading European-level association for the digital marketing and advertising ecosystem, today […]
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