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IAB Spain

IAB Spain currently manages different committees:

Audio Online
Media Agency
Creative agency
Branded Content y Publicidad Nativa
Data
DOOH
eCommerce
eSports
Influencers
Legal
Communications media
Mobile
Performance
Programmatic
Social Networks
Connected TV
Video Online

Committees meet frequently for working plan updates and preparing materials to produce the information.

Communication Tools

Website: With Information on IAB Spain and its organization; event calendar with online registration; knowledge base with event presentations, case studies, publications and research; interactive member list with profiles of the company and the members; investment reports; news; legal questions; Who is Who in the Spanish interactive sector.

Corporate Newsletter: weekly press clipping newsletter regarding the interactive sector.

Corporate communication: daily bulletin about the association’s activity.

Social Media: Twitter, LinkedIn, Facebook.

To spread the importance of the interactive advertising sector, IAB Spain sponsors a series of marketing and advertising events. We seek agreements that will promote digital advertising and generate positive PR.

Events

IAB Spain organizes several events in order to promote digital marketing in Spain.

Inspirational: Yearly Festival that represents the most important event of the digital sector in Spain. With more than 3.000 attendees, it has a huge impact in the media.

IAB Seminar CIP: Yearly seminar organized with the CIP (AEA), mainly as a practical event to promote the interactive sector. Some advertisers are invited to this event in order to speak about their experiences with the digital marketing.

Regulation Congress: Yearly discussion forum between the industry of digital advertising and public institutions and is intended to inform and discuss aspects of the most innovative advertising regulation affecting the digital sector.

ATM (Ad Tech Marathon): a technologic marathon, exclusive for IAB associated companies, in which media agencies and advertisers found out the latest technologies, products and innovation available in the Spanish market.

IAB Spain puts special emphasis on organizing educational events to promote the interactive sector and to spread knowledge of different digital marketing techniques among advertisers.

Master IAB Spain / The Valley: The Master in Digital Business is a program designed and oriented to give a deep overview of the aspects and opportunities that the online environment and online sector offers to professionals.

Thematic Workshops, “Themed Breakfasts”: These are events in which a company member of the IAB Spain runs a workshop on a particular theme. These weekly breakfast workshops last about two hours.

Awards

Inspirational Awards: Awards for the best interactive campaigns coinciding with the Inspirational festival. These awards recognize the quality of the projects, and may be granted to persons, campaigns, projects and/or companies that the Jury consider inspirational for the online advertising industry. The main goal is to discover and show new paths and trends rather than review projects already covered by other Festivals.

Special Projects

Interactive Investment Report: This report has become the main tool to measure the growth of the digital sector. It is issued twice a year in cooperation with PwC. Through this report IAB Spain has achieved one of its main goals – to be the ‘official’ source of information of the digital sector. As a result Infoadex, the main source of the advertising sector in Spain uses the data provided on the digital media.

Who is Who: Updated annually, is a database with all the details of the professionals involved in the interactive advertising and marketing in Spain.

Top Trends: is a reference document in the industry that has been prepared by some of the main Working Committees of IAB Spain with the aim of showing the keys of the business, offering a global vision of the market in a practical and effective way.

Staff

Managing Director: Reyes Justribó reyes.justribo@iabspain.es
COO: Belén Acebes belen.acebes@iabspain.es
Marketing & Research: Manuela Lahidalga manuela@iabspain.es
Marketing & Research: Belen Vila (vilab@iabspain.es)
Legal & Public Affairs: Paula Ortiz paula@iabspain.es
Event & Education: Vicente Femenía (vicente@iabspain.es)
Communication: Teresa García (teresa.garcia@iabspain.es)

Contact

IAB Spain
Paseo de la Castellana, 113. 2º dcha.
28046 Madrid
www.iabspain.es
Tel:  +34 91 402 76 99