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BVDW (IAB Germany)

The German Association for the Digital Economy (BVDW) is the central body for the representation of interests of companies that operate digital business models and whose value creation is based on the implementation of digital technologies. As the driving force, guide and accelerator of digital business models, the BVDW represents the interests of the digital economy towards politics and society and campaigns for the creation of market transparency and framework conditions that encourage innovation. With figures, data and facts, its network of experts provides orientation for a central area of the future. Besides DMEXCO and the German Digital Award, the BVDW organizes a multitude of professional events. With members from many different industries, the BVDW is the voice of the digital economy.

Within the BVDW the OVK (Online-Vermarkterkreis or Circle of Online Marketers) is the representation of interest of online marketers in Germany. The OVK is the official representative of IAB Europe in Germany.

Mission:
The Circle of Online Marketers (OVK) is the central body of German online marketers. Here, under the umbrella of the German Association for the Digital Economy (BVDW), 17 of the largest German online marketers have come together in order to add authority on a continuous basis to the importance of online advertising.

Top goals are to increase market transparency and planning reliability as well as standardization and quality-assuring measures for the entire digital sector. In addition, the OVK realizes important projects such as conferences, studies and funding measures and is involved in national and international committees for the further development of the sector.

Workgroups:
• Ad Technology
• Market Figures
• Market Development
• Advertising Impact and Market Research

Events:
DMEXCO – digital marketing exposition & conference
Online Ad Summit

Special Projects:
We are involved in numerous projects and publications. Here you will find an abstract of
the most important ones:
• OVK online report for digital advertising (twice a year)
• Online Ad Summit
• Regular advertising impact studies

OVK Staff:
Sabine Schwarz, Senior Project Manger Digital Marketing, schwarz@bvdw.org
Kathrin Theurig, Consultant OVK, theurig@bvdw.org

OVK President:
Rasmus Giese, United Internet Media GmbH

OVK Vice Presidents:
Christian Herp, iq digital media marketing GmbH
Christopher Kaiser, Ströer Digital Media GmbH
Dirk Maurer, IP Deutschland GmbH
Stefan Mölling, Media Impact GmbH & Co. KG

Contact:
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Schumannstraße 2, D – 10117 Berlin
Tel: + 49 (0)30 206 2186 – 0