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Privacy Sandbox: Personalised Ads APIs (Topics and FLEDGE)
In December, IAB Europe, in collaboration with Google, held two technical webinars to provide a deeper understanding of how the API proposals of the Privacy Sandbox will work once the third-party cookie is deprecated. .
The second session focused on personalised Ads APIs, (Topics and FLEDGE) that are being tested in Chrome as of December 2022.
If you missed this webinar or just want to dive deeper into the Privacy Sandbox, please find a table of resources on Topics and FLEDGE below for your reference:
Also Read here for an article from Joey Trotz, Director of Product Management, Privacy Sandbox, that provides an overview of how to maximise ad relevance after third-party cookies are deprecated on Chrome.
Topics
| Name + URL | Type | Description |
| Topics – chrome://topics-internals/ (only available within Chrome)
| Tool | User controls and classifier |
| API overview | Demo Page | Try out the Topics demo, and learn about the API and how to run Topics with flags or participate in an origin trial. |
| Topics – how to start testing
| Technical | Quick guide to implement and test the API. Access topics with JavaScript and share your feedback. |
| Topics demo – see the API in action
| Demo Page | Basic demo of the Topics API |
| Topics – technical explainer
| Technical | Draft proposal example |
| Topics tester list | Tool | Consolidated list of testing information which is currently distributed across various GitHub issues, company blogs, social posts, etc. |
| Topics API – announcements mailing list | Document | Mailing List |
| Topics taxonomy | Technical (Github) | |
| Colab to play with the classifier | Demo | |
| How Topics API decides which callers sees which topics | Demo | Topics demo to learn about the API and how to run Topics with flags or participate in an origin trial. |
Fledge
| Name + URL | Type | Description |
| FLEDGE overview | Document | On-device ad auctions to serve remarketing and custom audiences, without cross-site third-party tracking. |
| FLEDGE developer guide | Document | Technical reference to the current iteration of the experimental FLEDGE API. |
| FLEDGE technical explainer | Technical | Early prototype for ads serving in the TURTLEDOVE family, appropriate for experimentation before a fully-featured system is ready. |
| FLEDGE tester list | Tool | Consolidated testing information list which is currently distributed across various GitHub issues, company blogs, social posts, etc. |
| FLEDGE – announcements mailing list | Document | Mailing List |
| FLEDGE explainer – Chapter 2: describing different types of signals | Document | Mailing List |
| FLEDGE start testing | Demo | FLEDGE is a Privacy Sandbox proposal to serve remarketing and custom audience use cases, designed so it cannot be used by third parties to track user browsing behaviour across sites. |
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