Frameworks & Standards
Shape European standards and frameworks that will provide a set of principles and rules to govern behaviours that enable sustainable and responsible digital marketing & advertising.
1. Support the industry in meeting the needs of EU data protection and privacy regulation through the management of the Transparency & Consent Framework and delivery of engagement
2. Support the industry in meeting the needs of EU data protection and privacy regulation through the active management of the legal environment surrounding GDPR implementation
3. Develop, and where appropriate leverage, codes of best practice to provide greater trust and security for market participants and consumers