25th October | 12:00 CET – Register here
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:25 - Fireside Chat - The CTV Landscape
12:25 - 12:55 - Panel Discussion with Audience Q&A - What Can We Expect from CTV in 2023
We are now entering a new Advanced TV universe characterised by new digital-like capabilities offered by the TV ecosystem. The rise of connected devices exacerbates the fusion of formerly distinct media, distribution and business models by bringing digitally native video to the big screen in the living room. How will these advances shape the CTV ecosystem over the next 12-18 months?
Will Jones, VP Partnerships, MediaMath will moderate this session and will be joined by:
12:55 - 13:25 - Panel Discussion with Audience Q&A - Programmatic CTV in Europe
There has been great interest from broadcasters and buyers alike in finding new ways to enable more programmatic execution of advanced TV. The panel will discuss the current capability of programmatic and CTV, share best practices, and discuss how this unique ecosystem will continue to evolve in Europe.
Sarah Botherway, Director, Partner Development, Index Exchange will moderate this session and will be joined by:
Nilesh Dhawale, Director of Product, CTV, Verve Group
13:25 - 13:35 - Keynote: Latest Measurement Standards and Initiatives for CTV
13:35 - 14:00 - Panel Discussion with Audience Q&A - Consent and CTV
Paul Gubbins, VP, CTV Strategy, Publica will moderate this panel and will be joined by: