16th September I 15:30-16:30 CET I Virtual I Register here
As part of IAB Global Creator Week, an international initiative bringing together other IAB organisations and industry leaders from around the world to advance the creator economy, IAB Europe is proud to host its own dedicated virtual event, contributing a European perspective to the global conversation.
IAB Europe's Virtual Creator event will bring together leading platforms and industry experts to explore responsible creator culture across Europe.
With participation from key players, the event will spotlight how the industry can collectively strengthen trust, transparency, and accountability in creator ecosystems.
The session will also provide an opportunity to share perspectives, showcase best practices, and encourage collaboration across the industry as we work towards a more trusted, and professional creator ecosystem in Europe.
Stay tuned for more details as we'll soon unveil the exciting line-up of speakers from across the creator ecosystem.
15:30–15:35 - Welcome & Introduction
15:35–15:55 - Fireside Chat: The Trust Dividend: Authenticity as a Performance Driver
This fireside chat with TikTok will explore how authenticity, relevance and strong creator-audience relationships can translate into meaningful brand impact. Discover how to move beyond surface-level engagement metrics and harness trust as a driver of creator marketing effectiveness.
15:55–16:25 - Panel: The Compliance Gap: Scaling Creator Compliance Through Standardised Education
This panel will bring together European policy, platform and agency perspectives to explore how the industry can close the creator compliance gap. The discussion will look at where greater alignment is needed across standards, guidance and education, and how different parts of the ecosystem can work together to make responsible practice clearer, more consistent and easier to apply at scale.
16:25–16:30 - Thanks & Close
Speakers:
Connie Hawker, TV+ & Creators Lead, IAB UK
Elizabeth Hartnett, Head of YouTube Creator Marketing, EMEA
Inés Ollero Candau, Digital Development and Project Manager, EASA
Inés Talavera de la Esperanza, Senior Public Policy Manager, IAB Europe
Jess Morris, Head of Campaigns UK, WPP
Sonia Green, Global Brand Safety & Responsible Media,
TikTok
Stacey Featherstone, Senior Policy Manager EU Affairs - Consumer Policy, Meta
