Tuesday 28th September - 12:00 to 14.00 CET - Register Here!
In our headline event, the great debate, we will address best practices, current initiatives and will do a deep dive into the latest policy and legal regulations to drive trust and transparency in our industry. Through a series of panel discussions, industry experts will share their views on what's being done and what else needs to be done. See below for the full agenda!
12:00 - Tackling Disinformation in the Industry
IAB Europe’s Chief Economist, Daniel Knapp, will lead the conversation on what disinformation is, how it is grown, and what can be done by the industry to curb the spread and will be joined by:
12.30 - Tackling Brand Safety and Suitability for Emerging Channels - Gaming, CTV, and Audio
Following on from IAB Europe’s work around educating stakeholders on best practices for brand safety and suitability in emerging channels, this panel will delve deeper with practical case studies and examples of what can be done to keep brands relevant and safe.
This panel will be moderated by Tina Lakhani, Head of AdTech, IAB UK, who will be joined by:
12:55 - Understanding the Digital Services Act (DSA)
A panel of industry association leaders from advertising and beyond will discuss the latest status of the DSA, detailing what it means to them and the stakeholders they represent including start ups, SMEs and Entrepreneurs.
This panel will be moderated by Townsend Feehan, CEO, IAB Europe, who will be joined by:
13:25 - Supply Chain Transparency
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical. This panel will discuss the latest initiatives to help maintain such transparency.
This panel will be moderated by Daniel Knapp, Cheif Economist, IAB Europe who will be joined by:
13.55 - New Standards
Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura and Pierre Gauthier (IAB France Executive Committee member and Commercial Director at Channel Factory) on new standards to drive trust and transparency in our industry including the SCID initiative.
This event is free for all industry stakeholders attend. Register Here!